We’re in it: the thick of No Nut November. Fans are retaining funds and fluids alike, but they’re itching for failure. Enter Fail Week.
From November 16th to 20th, we’re encouraging every fan on Hidden to fail No Nut November and give into their weakness: you. Their failure = your success 💅😌💸
To help you draw in more failures, we’re introducing NEW promotions that allow you to offer subscription discounts and free trials to your Hidden. Plus 3 leaderboards with cash prizes, so your mission is to bring in as many new fans as possible, then get them to fail for you in messages, tips and unlocks.
”Try again. Fail again. Fail better.”
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🤦 START: Monday, November 16, 2026 – 10am PST / 1pm EST
🤦 END: Friday, November 20, 2026 – 5pm PST / 8pm EST
3 leaderboards with cash prizes
NEW feature launching with Fail week: 🔗 Promotions 🔗
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Starting Monday you’ll be able to offer free trials and discounted subscriptions, just in time to draw in the masses. And yes, even free trials auto-renew as paid subscriptions unless canceled. Keep an eye on your side menu to set your Promotions on Monday!
Creators compete across three Fail Week leaderboards to earn up to $3,000 in cash prizes plus boosted discoverability on the Discovery feed and Explore page for the week following the event. Posts in the Fail Week category get extra eyes on them during the event, so don’t forget to take advantage.
| Leaderboard | How to win |
|---|---|
| Most Gooners | Most new subscribers during Fail Week |
| Rising Nutfluencers | Highest account growth % (comparing your own earnings to the 5 days prior) |
| Top Nut Collectors | Most message + tip earnings |